Category Archives: Marketing

Adding Value to The Sale of Your Silk Paintings

I must admit, I am as excited about the presentation, packaging and marketing of my product as I am about painting it. Not many artists want to get involved with the building of a business, marketing, promotion, presentation, packaging etc. They just want to create and paint. This attitude often works against them, when it comes to selling their product.

My thoughts are “If I am going to produce a beautiful painting on silk, I want the new owner to first be amazed (and delighted) with the packaging and presentation of the product”. Therefore, I put a lot of thought into the best way I can do this.

Run a Free Online Marketing Competition to Build Your Silk Painting Business

Triptych Rainforest Roos_1400

I gave this triptych as a prize. Click to enlarge

Most artists do not think in terms of a website as anything more than a brochure, where they can display their silk paintings to potential clients. However, if you use internet marketing (that is you have a website or even a blog) or if you’re involved in social media (including such examples as Twitter or Facebook), then you’ll appreciate that trying to get people to buy from you by making use of these techniques, are most likely not going to work.