Most artists do not think in terms of a website as anything more than a brochure, where they can display their silk paintings to potential clients. However, if you use internet marketing (that is you have a website or even a blog) or if you’re involved in social media (including such examples as Twitter or Facebook), then you’ll appreciate that trying to get people to buy from you by making use of these techniques, are most likely not going to work.
However, free online competitions do work. What they do is help you to grow a targeted list that you can then market and promote to in the foreseeable future. You understand that they’re interested in your silk painting products and they’re going to trust you as they create a rapport with you by entering the competition that you are running.
Internet marketing (like most forms of marketing) is designed to promote you and your product. It is to make people aware of what it is that you produce. Marketing is not designed to sell your product.
Those participating in the competition have to complete an Opt in Box by leaving their contact details in order that they would get the free gift. You are then able to market to this list – nut still, don’t try to just ‘sell’ – this is a quick way to get folk off side!
It works very well if you can give a prize for everyone who enters, but if you only have one prise, then you will need to have a draw. Do not make your prize one whereby the participants have to buy something to get something for free – make the prize unconditional.
I have run a number of successful internet competitions – the smallest number of players I received was 200 while the largest number was 2,000. If you have not run free online competitions to increase your silk painting business, then maybe now is the time to try one.